As business airways gravitate in opposition to providing a extra hooked up and customized seatback IFE enjoy for passengers, and the constraints of conventional onboard servers to beef up this paradigm develop into obvious, Panasonic Avionics’ new open and impartial utility webhosting platform, referred to as Converix, is taking part in robust momentum, with Doha Information Airlines turning into the most recent service to choose the answer for 60 on-order Boeing 777-9 (777X) business airplane.
“We’re inspired by Qatar’s vision for these aircraft, which blends the latest innovations in technology with bleeding-edge solutions like Sama, an AI-powered virtual cabin crew member that offers passenger services, digital brand ambassadorship, cargo operations, AI-powered bookings, and real-time support,” Panasonic Avionics mentioned in a remark pronouncing the deal on the Paris Air Display.
As an airplane integration platform, added Panasonic, Converix will give Doha Information Airlines “a complete, aircraft-wide solution for non-safety critical services” at the 777X twinjets. “It will seamlessly integrate inflight engagement services, offer a neutral ecosystem of computing, content storage, and deliver enhanced AI capabilities for Sama.” Monetary phrases have no longer been disclosed.
Doha Information Airlines’ AI virtual human Sama will function prominently within the engagement enjoy aboard the service’s 777X airplane. Symbol: Doha Information Airlines
Converix well enhances Doha Information Airlines’ determination to carry Panasonic Avionics’ modular Astrova embedded IFE gadget to 777X airplane, and certainly its determination to move fleet-wide with SpaceX’s Starlink Ku-band Low Earth Orbit (LEO) satellite-powered inflight connectivity provider.
“Powered by cutting-edge AI technology, the new system will allow passengers to interact and control key parts of their onboard experience all through one smart connected platform,” Doha Information Airlines mentioned in a remark concerning the new Astrova IFE with Converix for the 777X.
“As part of its hyper-personalised experience, the system further offers passengers dynamic content tailored to their preferences, seat-level smart controls and a fully connected digital environment.”
Converix will facilitate the mixing of connectivity and seatback IFE, because it boasts huge scalable garage capability and dynamic edge caching functions that may retailer streamed content material in the neighborhood after it’s been accessed on-line by way of a passenger, holding bandwidth for different issues.
Apparently, Doha Information Airlines’ Sama digital assistant, which is a part of the service’s broader virtual transformation, is precisely one of these utility that Panasonic Avionics vice chairman of product and portfolio Andrew Masson mentioned Converix can ably beef up.
In mid-April on the Plane Interiors Expo (AIX) in Hamburg, as he unveiled Converix for the primary time, Masson mentioned: “Imagine at every seat having a virtual AI attendant who can help you with your journey. Where’s your luggage? What do you want to eat? Do I have my hotel and car bookings? Do I have my taxi ready? What gate am I going to be at? What am I going to go do? Imagine the airline being able to push personalized advertising to you and be able to take advantage of that. It’s a hugely powerful system.”

It’s unsurprising then that Panasonic Avionics is assured Converix can assist Doha Information Airlines notice its imaginative and prescient for handing over a memorable and customized passenger enjoy at the 777X. “This is the latest chapter in our collaboration with this industry leader, and we are honored to be supporting their constant drive for excellence in the skies,” mentioned Panasonic Avionics CEO Ken Sain in a remark printed throughout the Paris Air Display.
“Our new platform is more than just a technological upgrade — it is a game changer that will completely redefine entertainment in the sky. With every new milestone, we continue to shape the future of travel and move forward at 35,000 feet and beyond,” mentioned Doha Information Airlines senior vice chairman product construction, Xia Cai.

As a impartial gadget, Converix can also be ordered in standalone shape — this is with out being paired with Panasonic’s seatback IFE or inflight connectivity methods. It may be put in by way of “any aircraft manufacturer, on any airframe type, supporting all IFE and connectivity integration, cabin and galley operations, lighting, and other in-cabin applications,” in step with Panasonic.
That neutrality is particularly essential, because it guarantees that airframers, airways and their 3rd birthday celebration companions can increase a variety of virtual services and products for embedded IFE and connectivity methods, without reference to whether or not or no longer Panasonic is offering the presentations or IFC provider. Airbus unquestionably turns out to understand Converix’s neutrality, inking a MOU with Panasonic at AIX that may see the 2 firms leverage Converix to beef up the airframer’s hooked up airplane technique.
Airline offers introduced so far, on the other hand, do see carriers pairing Converix with different Panasonic methods and services and products. Release buyer SAUDIA, for instance, will carry the applying webhosting platform to 18 Boeing 787-9s and 21 Boeing 787-10s, together with Panasonic’s Astrova IFE, Arc 3-d transferring map, Modular Interactive and Market answers.

Panasonic’s Andrew Masson explains the worth of Converix to RGN’s Mary Kirby
For SAUDIA, Converix will probably be used to streamline the service’s cabin and galley operations, lighting fixtures, shipment control, and group operation. Moreover, Converix will seamlessly combine the airline’s IFE and connectivity services and products, “delivering improved caching, expanded content, and streaming options, including live TV,” mentioned Panasonic.
Featured symbol credited to Boeing. Embedded photographs credited to Reilly Oatridge until in a different way said
