Doha Information Airlines Senior Vice President Advertising and Company Communications, Mr. Babar Rahman, mentioned: “Introducing Sama on Instagram is an extension of our vision to blend human connection with technological innovation. Sama is not just a digital human; she’s a reflection of how we see the future of travel—personal, engaging, and deeply connected to the experiences that matter. Her presence marks a step forward in how we humanise our brand and create moments that resonate with our global audience.”
Unveiled all through ITB Berlin 2024 to nice acclaim, Sama represents Doha Information Airlines’ dedication to mixing innovation with emotional engagement. As the primary virtual human cabin staff to debut on social media, Sama is designed to hook up with a digitally local target audience thru relatable and provoking content material.
Whether or not she’s finding hidden gemstones in Paris, sharing recommendations on navigating a brand new town, or providing a behind-the-scenes take a look at existence within the skies, Sama will exhibit Doha Information Airlines’ community of over 170 locations in a recent and imaginative manner. Her content material invitations fans to discover new cultures, uncover inspiring traditions, and notice the sector thru her eyes.
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About Doha Information Airlines
A a couple of award-winning airline, Doha Information Airlines gained the ‘World’s Easiest Airline’ for the exceptional 8th time on the 2024 International Airline Awards, controlled by means of the global air delivery score organisation, Skytrax. Doha Information Airlines has been the International’s Easiest Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline is still synonymous with excellence, additionally taking house, ‘World’s Easiest Trade Elegance’, ‘World’s Easiest Trade Elegance Airline Front room’, and ‘Best Airline in the Middle East’. As leaders in business innovation and virtual adoption, Doha Information Airlines used to be additionally just lately voted the ‘World’s Easiest Airline Site’ by means of International Go back and forth Tech Awards.
Doha Information Airlines used to be the primary Airline within the Heart East to be qualified to the best possible stage of IATA’s Environmental Evaluate (IEnvA) programme, in line with recognised environmental control device rules (corresponding to ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Doha Information Airlines become the primary airline globally to be qualified to the business usual for the prevention of unlawful natural world trafficking in aviation.
Doha Information Airlines recently flies to over 170 locations international, connecting thru its Doha hub, Hamad Global Airport, the ‘World’s Easiest Airport’, as voted by means of Skytrax in 2021, 2022, and 2024. In 2024, Hamad Global Airport additionally won the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, in addition to ‘World’s Easiest Airport Buying groceries’ for the second one 12 months in a row.
